Kill a Watt is a brand
launched by a street campaign it sells a 100% wool sweater
the tonality of this project intends to critize the general demagogy around energy consumption where much is said and little tangible is done
Kill a Watt is an invitation to an obvious and pragmatic action through which one can not only reduce his or her energy consumption but also, and consequently
save money

changing energy together for better living

The EDF sustainable design challenge to change energy for better living raises the question of how we all can contribute to the development of a harmonious sustainable society, by rethinking the use and production of energy.

«Nous avons la conviction profonde que l’avenir se construit avec les nouvelles générations, capables de porter un regard neuf et critique sur nos comportements en matière d’économie d’énergie.»
Bernard Salha, directeur de la R&D à EDF et Président du Jury du Challenge

ALLONS VERS

LE VERT

to change energy for better living raises the question of how we all can contribute to the development
of a harmonious sustainable society, by rethinking the use and production of energy
beyond products, processes and services, the challenge is to support research
and innovation on new day energy efficient solutions and to deliver objets
and devices to the general public and how to live longer and feel better
how to make future magic
how to improve your mind
what is a switch
watt
watt

LE VERT

RAS

LE BOL

comment changer le ton how to change the world comment faire campagne how to campaign comment agir maintenant how to work now comment réagir concrètement how to give expression to energy comment saisir la bonne tonalité de projet how to attack demagogy comment parler simplement à une majorité de gens how to speak quite simply comment rendre une information tangible how to produce a good crop comment donner le sens de l'humour how to take things in good part comment parler vert autrement how to negotiate in green comment aller vers le rouge how to have a high colour

INFUNDIBULIFORME

70% OF YOUR ENERGY BILL GOES TO HEATING

REDUCING OF 1°C SAVES UP TO 10% OF YOUR ENERGY BILL

TURN DOWN THE HEAT

PUT ON A SWEATER

A 100% WOOL SWEATER

AND

KILL A WATT

DRESSED TO KILL

WATT WOULD JESUS DO?

KNIT ME UP AND KILL A WATT

WATT A BIG WASTEFUL WORLD

WATTS BURN AWAY, WOOL STAYS

WATT ON EARTH ARE YOU DOING?

KILL A WATT

KILL A WATT

KILL A WATT

A 100% WOOL SWEATER

how to broadcast live

how to engage a limited edition
how to give out the sweaters
how to shear sheeps

TURN DOWN

THE HEAT

PUT ON A SWEATER